The goal of every site is or at least should be, to drastically increase traffic for a long, reliable and sustainable period of time. The road towards this goal may be long but is not impossible to achieve. Although there are quite a few proven ways to increase traffic to your website, in this post we will focus on just ten.
1. Be in social media
Social media presence is very important. Extremely important and you can start for free. Producing great content and hoping your readers to just discover it on their own is something imaginary.
You have to be proactive. One of the best ways to increase traffic is to take advantage of the power of the various social media channels. Use Facebook to reach out to a large audience using different types of posts like photos along with links, create useful video content and start giving your audience what they really want. Use Twitter to interact with your audience in a more tempting and direct way and create conversations. Instagram and Pinterest focus on eye feasting visual material that is especially effective for building image correlations between your site and your audience whereas Google+ promotion can help your site show up in personalized search results.
Note: Don’t forget that one key element of successful social media management is to use catchy -not false, clickbaity- headlines.
Paid search, social media advertising and display advertising are all excellent ways of attracting visitors to your website. Adjust your paid strategies and select carefully the medium in order to best fulfill your goals – do you want more visitors, do you want to increase conversion too? Each medium has its advantages and disadvantages, so before you start paying think carefully what is you are aiming for.
Advertising doesn’t necessarily have to be expensive to produce results. In order to work it needs a solid plan, well-thought strategy and clear goals.
3. Focus on your site SEO
Website search engine optimization (SEO) plays an important role in driving visitors to your site. SEO optimized content will appear in the top spots in search engines like Google and Bing and thus in front of the eyes of your potential visitors. Optimized content includes, among other things, internal links to new content, meta descriptions, use of relevant keywords and image alt description. If you follow certain basic SEO rules consistently it’s guaranteed that you will have considerable improvements on your traffic numbers.
4. Do not leave anything out
There is not a perfect content marketing recipe for success. Content should not have to be of one type and format. You should create various types of content, long form and short, include video, play with images and infographics. The reason for this is because there are different types of audiences that have different content preferences. Consequently, variety of content aims at attracting a larger readership.
5. Make sure your site meets high technological standards
What’s the point in spending effort and money driving traffic to your site and your site won’t load or is slow or cannot be viewed on mobile devices? The bounce rate will sky rocket and your investment will end in the bucket.
One of the technological must-haves is to make your site responsive. Nowadays, internet browsing is done on different devices of various screen sizes, meaning that the overall user experience has to be perfectly adapted to fit any screen, especially those of mobile devices.
Moreover, you need to make sure that your site loads fast. None of your readers will wait long enough for your site to load – take my word for it. By default this means that they will leave your site without second thought. Rest assured that if your site is as technically optimized as possible your visitors will stay and consume your content with pleasure.
The faster your site loads the better.
6. Email marketing is your friend
Email is in our lives almost as SMS is. This means that a newsletter for example, can result in a significant lift of your traffic. However, you need to make sure that you do not bombard people with emails for everything. Be wise and use with measure. The moment a user feels overwhelmed she will unsubscribe from the mailing list and in some cases she will even lose interest in your site altogether.
7. Interview or feature industry thought leaders in your blog
If you think that industry leaders are not willing to give you a word or two to include in your blog you are mistaken. All you need to do is ask politely. Featuring their opinion will boost your site’s credibility and it will help increase your traffic. There is even the possibility that the interviewee will share your post in their social media, boosting your traffic further.
8. Don’t just broadcast. Be active.
Sharing and promoting your content in social media is not enough. You need to actively participate in the digital ecosystem. Join discussion groups in Twitter using the relevant hashtag, interact with your readers in your Facebook page, repost an image or video of one of your followers on Instagram and so on. You don’t want your social media presence to be a lifeless wall where all you do is broadcasting “messages”.
9. Consult your Google Analytics data
Google Analytics (or any other service you might use) is an invaluable tool that basically portrays your entire site. You have to pay close attention to the data since you can see what are the pages that your visitors read the most, see the demographics of your visitors, their behavior when they navigate your site and more. Analytics shape your strategy and define your next steps in terms of content, design, user experience as well as technological advancement.
10. Know your competitors
Lastly, knowing who your competitors are and what they do will definitely give you insights on your course of action. Checking your competitors’ social media activity you can see what people are reading (or talking about) and emulate up to a point that kind of content in order to drive traffic to your website. And to make things easier there are third party services that can provide you with all the necessary information. These services aggregate the social performance of specific sites and content and give you the big picture of what readers prefer to read and how to broadcast your content to the public.
To sum up, if you follow the above ten tips you will definitely see your traffic going upwards. However, the above list is not exhaustive and there are even more ways that will boost your traffic.