Search engine optimization as you probably know, has many aspects. One of them is on-page SEO.

On page SEO refers to techniques that will help you optimize individual web pages in order to rank higher in search engines results and earn relevant traffic. It refers to both the content and the HTML source code of a page.

On page Search engine optimization has changed dramatically over the years and it will possibly continue to change in the future. For now though, if you follow the key strategies below, you will see a great improvement to your ranking.

Meta tags

One of the most vital aspects of on-page SEO is the implementation of meta tags. Meta tags are used to provide search engines with information about your page. The most relevant the description the better for search engine ranking and the users.

Title tags

Among all the tags in your page, title tag is probably the most important one. To better understand it, think of title tag as your headline. That is to say that if your headline is better than the headline of your competitors then your page will show higher in search results.

One good thing to do is to include your keyword(s) closer to the beginning of your title. In addition, your title should be between 65-75 characters.

In terms of source code it’s best to wrap your titles in an <h1> tag and your subheadings in <h2>. Your page should not have more than one <h1> tag. Think of <h1> as the primary factor of importance in your page.

URL structure

This means that permanent links should have a specific structure. It is a good practice not to exceed 255 characters and use hyphens to separate words.

A proper URL should look like this:

While on the other hand bad urls are like this:

Internal linking

Internal linking within your content is important because it’s a way to:

  1. tell search engines which are your most important pages,
  2. let search engines “know” about your other pages

Although good, you should not overdo it. You should use internal links only when it matters for your users.

Outbound links

External linking is not something to be feared. If you are losing traffic is not because of outbound links to other sites. In fact, links to external related content (or sites) helps search engines understand what the topic of your content is about and thus providing more relevant results to user searches.


Images make your content appealing but blindingly including them in your content is not quite right.

– Make sure that you optimize their size (bytes) in order not to make your content hard to load.

– Use an ALT tag to describe the image as search engines will read the description in order to tell what the image is about.

– Name your image file with a descriptive title and not “image1.jpg”. It’s even better if your image name included your target keyword.

Do not take the importance of images light-heartedly. Achieving high ranks in searches has many aspects. One of them is the correct use of images.

Speed and Mobile

Loading time and mobile friendliness is extremely important. We can write hundreds of lines analyzing all the above mentioned key practices and end up with zero results if our web page is slow or if our content cannot be consumed on every device.

Google has loading speed at the top of its list with the factors that affect search rankings.

The same goes for mobile friendliness. Basically, you need your site to have responsive design, which means to be perfect on all mobile devices.

A perfectly optimized page creates a great user experience and at the same time strengthens your image. It will increase SEO ranking and as a result it will increase visitor traffic to your site.

Remember: for a successful webpage SEO (Search engine optimization) alone is not enough. Content is king…

And SEO the queen.

See also

Why Does Crappy sites rank high on Google?