The scale is tipping from traditional media to social media as a source for news and the originating news brand frequently goes unnoticed. Social media has quickly become a place to discover breaking news and a source for directing to the more traditional news outlets and specific news stories

The Reuters Institute for the Study of Journalism surveyed around 2,000 respondents in each of 26 countries for its Digital News Report 2016.

Across the whole sample, 51% said they used social media as a source of news each week, although the figures were more than 70% in Greece, Turkey and Brazil. Overall 12% cited it as their main source of news. Once again the figure was significantly higher in Greece, where 27% looked first to social media, a figure that was more than TV (23%) and print (3%) combined.

Do the numbers in the Reuters Digital News Report 2016 spell trouble for more traditional news outlets, such as newspapers or television?

It isn’t all bad news for traditional media. A new survey from Pew Research Center notes that the very same people who are either accidentally finding news on these platforms or purposefully turning to them each day for news, also pay attention to traditional media

Newspapers still register, with only 21% of respondents saying they “never” read the newspaper. On the other hand, the number of people reading the paper “often” at 20% is the lowest of the traditional sources flagged. Twitter users were the least likely to read newspaper, scoring only an 8% crossover.

Even so, it’s clear the trend of people getting news from social media will continue and expand…