Search is changing

Search is changing

Search is undergoing changes every day. Changes that even marketers are unaware of. Technology and the increasing use of mobile devices set new types of search. Namely, voice, answers and predictive search. Along with these new types of search come new opportunities...
Why eSports Is The Next Big Thing In Marketing

Why eSports Is The Next Big Thing In Marketing

In marketing we always strive to put our message across to the right audience. We strive to unearth the proper viewership/readership in order to have the best possible conversions. Targeting is extremely important and the more targeted the audience is the higher the...
Advertisers may be interested in your Google Maps Lists

Advertisers may be interested in your Google Maps Lists

Some days ago Google Maps added a new feature that allows users to create lists of favorite locations and share them with others as well as follow the lists of your friends. You can also share your hot spots with your friends and family via social networks, text,...
Is Twitter worth your time?

Is Twitter worth your time?

Amidst all the Twitter turmoil concerning its future there were quite a few articles about the value of Twitter as a service to businesses and individuals. Twitter has been around for more than 10 years and especially at the beginning created new ways of...
Ad Fraud in digital advertising: Brands vs bots

Ad Fraud in digital advertising: Brands vs bots

Publishers, advertisers and digital marketers face one of the biggest problems in digital marketing: Ad Fraud. You read correctly. Digital Ad Fraud is the conscious use of bot networks and malware or other tricks designed to mimic the activities of human browsing. In...
Google AMP Project gets mixed reviews

Google AMP Project gets mixed reviews

As it is already known content is served not only on PC and laptops but especially on mobile devices. What this leads us to is to create websites as optimized as possible for every mobile device. We use responsive design, we leverage page load and we even serve...