Why Does Crappy sites rank high on Google?

Why Does Crappy sites rank high on Google?

You probably already know that Google uses about 200 ranking factors in their algorithm. Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines? Here’s why:  High CTR (Click-Through Rate) – If a website’s CTR is higher...
How to redesign a website without losing organic traffic

How to redesign a website without losing organic traffic

Website redesign is a serious business. It can affect your company’s performance, confuse your customers and cause your traffic to disappear. But no matter how much you may love your current design, at some point you’ll want to change it. Site redesign is one of the...
3 things I learned about content marketing

3 things I learned about content marketing

While most marketers understand that creating content is key to ranking well, few understand that content marketing is a marathon, not a sprint. Today, many people come to content marketing expecting to throw some money at it and see results in a few weeks. While this...
Proto Thema chatbot available on Facebook Messenger

Proto Thema chatbot available on Facebook Messenger

Protothema.gr is once more ahead of the curve in the way it provides content to its newsreaders. We are the first Greek news site to activate Facebook Messenger Chatbot, giving you the ability to find news that interests you through a quick conversation. The...
Social media is changing the way we consume news

Social media is changing the way we consume news

The scale is tipping from traditional media to social media as a source for news and the originating news brand frequently goes unnoticed. Social media has quickly become a place to discover breaking news and a source for directing to the more traditional news outlets...
7 reasons you need visual content in your marketing strategy

7 reasons you need visual content in your marketing strategy

Did you know that our brains process visuals 60,000x faster than text? In a race, text just can’t compete with images. We understand images instantly. We have to work to process text. There was a time when the Internet was more text than images. Fast forward to 2015...